Web Banner's
From Wikipedia, the free encyclopedia
A web banner or banner ad is a form of advertising on the World
Wide Web. This form of online advertising entails embedding an
advertisement into a web page. It is intended to attract traffic
to a website by linking them to the web site of the advertiser.
The advertisement is constructed from an image (GIF, JPEG, PNG),
JavaScript program or multimedia object employing technologies
such as Java, Shockwave or Flash, often employing animation or
sound to maximize presence. Images are usually in a high-aspect
ratio shape. That is to say, either wide and short, or tall and
narrow, hence the reference to banners. These images are usually
placed on web pages that have interesting content, such as a newspaper
article or an opinion piece.
Typical web banner, sized 468x60 pixels.
The web banner is displayed when a web page that references the
banner is loaded into a web browser. This event is known as an
"impression". When the viewer clicks on the banner,
the viewer is directed to the website advertised in the banner.
This event is known as a "click through". In many cases,
banners are delivered by a central ad server.
Many banner ads work on a click-through payback system. When the
advertiser scans their logfiles and detects that a web user has
visited the advertiser's site from the content site by clicking
on the banner ad, the advertiser sends the content provider some
small amount of money (usually around five to ten US cents). This
payback system is often how the content provider is able to pay
for the Internet access to supply the content in the first place.
Web banners function the same way as traditional advertisements
are intended to function: notifying consumers of the product or
service and presenting reasons why the consumer should choose
the product in question, although web banners differ in that the
results for advertisement campaigns may be monitored real-time
and may be targeted to the viewer's interests.
Many web surfers regard these advertisements as highly annoying
because they distract from a web page's actual content or waste
bandwidth. Newer web browsers often include options to disable
pop-ups or block images from selected websites. Another way of
avoiding banners is to use a proxy server that blocks them, such
as Privoxy.
Web banner adverts are restricted by high cost and limited physical
banner area.
Or
It
can be a way like-minded or kindred Souls can network together!!
If you would like to exchange Banners or Links
in our "Main" Links
Pages.
Email
us.
